My [Actual] Resume
My [Actual] Resume
JENNY LACEY
Marketing Operations Manager
Matthews, NC | jrblacey@gmail.com
Marketing operations leader with 10+ years of progressive experience driving campaign execution, martech system optimization, and cross-functional program delivery in the B2B supply chain SaaS space. Expert at translating marketing strategy into scalable, measurable programs across HubSpot, Salesforce, 6sense, PathFactory, and Monday.com. Proven track record building campaign infrastructure, CRM attribution frameworks, event operations, and sales enablement assets that directly support pipeline growth.
GAINSystems | Atlanta, GA (Remote from Matthews, NC)
Marketing Operations Manager
March 2025 – Present
• Own end-to-end campaign execution infrastructure including standardized naming conventions, campaign hierarchy, and HubSpot workflow automation for all marketing programs
• Manage the operational layer of the full marketing technology stack: HubSpot, Salesforce, 6sense, PathFactory, and Monday.com, ensuring seamless integration and data flow across platforms
• Architect Salesforce/HubSpot campaign attribution framework with an 18-month event attribution window, enabling accurate pipeline-to-campaign reporting for leadership
• Execute event marketing operations for major industry conferences (Gartner Supply Chain Symposium, annual user conference), managing speaker logistics, booth assets, CRM campaign setup, and post-event pipeline follow-up
• Coordinate content syndication programs, developing optimized assets (titles, taglines, abstracts) for gated case studies and whitepapers
• Lead HubSpot-to-Monday.com data workflows importing SAL/SQL contacts into pipeline boards with automated industry enrichment
• Manage vendor and analyst relations and partner program submissions
• Execute cross-functional coordination across demand gen, content, sales/BDR, and marketing leadership to ensure campaign readiness and on-time delivery
• Serve as operational backbone of Marketing, identified as single point of continuity for all marketing operations in the 2026 Business Impact Analysis
Marketing Manager
March 2017 – March 2025
• Managed full lifecycle of marketing campaigns from brief through execution, including email marketing, webinar production, landing pages, and nurture sequences in HubSpot
• Produced all webinar assets (invitation emails, registration copy, reminder sequences, follow-up emails, and landing page briefs) for product and customer webinars
• Developed SEO-optimized content including URL slugs, product listing descriptions, and thought leadership page copy for supply chain and AI topics
• Created LinkedIn content strategy responding to industry news and engaging existing customers around public AI adoption stories
• Coordinated press releases, award nominations, and analyst submissions, ensuring alignment with current brand positioning and messaging
• Supported development of GAINS brand language including Decision Engineering & Orchestration, Supply Decision Automation, and the “Move Forward Faster” brand promise
• Built and maintained the Canva brand kit and templates ensuring visual consistency across all marketing deliverables
Marketing Coordinator
March 2016 – March 2017
• Supported campaign execution, event logistics, and content production across the marketing team
• Assisted in the implementation and adoption of marketing automation platforms
• Coordinated cross-functional deliverables between marketing, sales, and product teams
Clark Devon Hardware | Chicago, IL
Inside Sales & Social Media Manager
July 2012 – February 2016
• Launched and managed all social media channels, increasing Facebook likes by 137%, Twitter followers by 266%, and email newsletter subscribers by 762%
• Developed a standing marketing and social media plan along with an Inside Sales training manual
• Managed multi-channel communications across vendors, sales teams, and customers while fulfilling and shipping complex orders
• Supervised inventory operations and led store organization projects across five departments
Master of Science, Marketing
DePaul University – Charles H. Kellstadt Graduate School of Business | 2013 – 2015
Bachelor of Business Administration, Marketing, International Business & Architecture
University of Wisconsin–Milwaukee | 2008 – 2012
Marketing Automation: HubSpot (campaigns, workflows, automation, lead management, nurture)
CRM & Attribution: Salesforce (campaign hierarchy, attribution, pipeline reporting)
ABM & Intent: 6sense (campaign enrollment, CE programs)
Content & Enablement: PathFactory, NetLine, Canva
Project Management: Monday.com, Confluence (Atlassian)
Data & Enrichment: ZoomInfo (bulk enrichment, intent data)
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