My Resume

JENNIFER LACEY

Matthews, NC | jrblacey@gmail.com| 224-639-0314 | jennygetsresults.com

Senior B2B SaaS Marketing Operations & Campaign Leader
HubSpot | Salesforce | Attribution & Pipeline Reporting | Project Management

PROFESSIONAL SUMMARY

Marketing operations and campaign leader with 10+ years of progressive experience in B2B supply chain SaaS. Known for building the marketing infrastructure that turns strategy into measurable execution, including campaign operations, HubSpot/Salesforce workflows, attribution frameworks, event operations, content syndication, sales enablement, and martech optimization. Cross-functional operator who partners across sales, BDR, product, agencies, and executive stakeholders. Early adopter of AI tools for content production and operational efficiency. Recognized as the operational backbone of marketing and the trusted owner of the systems and processes that support pipeline growth.

CORE STRENGTHS

PROFESSIONAL EXPERIENCE

GAINSystems | Atlanta, GA (Remote)

Marketing Operations Manager 2025 – Present

• Identified as the operational backbone and single point of continuity for all marketing operations in the company’s 2024-2026 Business Impact Analysis

• Built and standardized campaign execution infrastructure across HubSpot and Salesforce, improving reporting consistency, enabling scalable campaign operations across 20+ annual programs, and increasing leadership visibility into pipeline contribution

• Own day-to-day administration and optimization of the marketing technology stack (HubSpot, Salesforce, 6sense, PathFactory, DreamData, Monday.com), improving campaign execution speed, demand generation support, lead routing efficiency, attribution accuracy, and cross-functional visibility across marketing and sales teams while reducing manual work

• Operationalized Salesforce/HubSpot campaign attribution framework, giving leadership visibility into campaign influence, event ROI, and pipeline contribution, enabling data-driven budget allocation across 20+ annual campaigns

• Lead event marketing operations for industry conferences, managing speaker logistics, booth design and assets, CRM campaign tracking, post-event pipeline follow-up, and structured handoff to sales, growing event-influenced pipeline from 15% to 25% of new business opportunities year over year

• Manage content syndication programs across multiple vendor partners, expanding top-of-funnel lead generation and supporting ongoing database growth for nurture and ABM campaigns

• Direct vendor, consultant, and agency relationships for outsourced creative, content, and development projects, owning SOWs, timelines, deliverable QA, and budget tracking across multiple concurrent engagements

• Lead cross-functional coordination across demand gen, content, sales/BDR, and executive leadership to ensure campaign readiness, success targets, and on-time delivery

Marketing Manager 2017 – 2025

• Managed full lifecycle of 10+ annual marketing campaigns from brief through execution, including email marketing, webinar production, landing pages, and nurture sequences in HubSpot

• Executed end-to-end delivery of 8–12 webinars and events annually, including speaker coordination, booth strategy, audience targeting, and CRM campaign setup, while producing all supporting assets: invitation emails, registration pages, reminder sequences, follow-up nurtures, and landing page briefs

• Developed SEO-optimized content including URL slugs, product descriptions, and thought leadership page copy for relevant supply chain topics, driving organic traffic growth

• Cultivated relationships with 5+ key customer references, partnering with them on case studies, webinars, social media content, speaking engagements, and award nominations to amplify customer success stories across channels

• Coordinated press releases, award nominations, and analyst submissions, ensuring alignment with current brand positioning and messaging, leading to industry recognition, matrix report placements, and earned media

• Supported implementation and adoption of two company rebranding initiatives, updating 30+ assets each and ensuring consistent adoption across all internal teams

Marketing Coordinator 2016 – 2017

• Owned campaign execution, four end-to-end event logistics, and content production

• Assisted in the implementation and adoption of marketing automation platforms

• Coordinated cross-functional deliverables between marketing, sales, implementation, and product teams

Clark Devon Hardware | Chicago, IL

Inside Sales & Social Media Manager 2012 – 2016

• Launched and managed all social media channels, increasing Facebook likes by 137%, Twitter followers by 266%, and email newsletter subscribers by 762%

• Developed a standing marketing and social media plan along with an Inside Sales training manual

• Managed multi-channel communications across vendors, sales teams, and customers while fulfilling and shipping complex orders

• Supervised inventory operations and led store organization projects across five departments

EDUCATION

Master of Science, Marketing

DePaul University – Charles H. Kellstadt Graduate School of Business

Bachelor of Business Administration, Marketing; International Business Minor & Architecture Minor

University of Wisconsin–Milwaukee | Dean’s List

MARKETING & REVENUE TECHNOLOGY PLATFORMS

Marketing Automation: HubSpot (campaigns, workflows, automation, lead management, nurture, reporting), Pardot (automation, nurture, reporting)

CRM & Attribution: Salesforce (campaign hierarchy, attribution, pipeline reporting); DreamData (customer journey mapping)

ABM & Intent: 6sense (campaign enrollment, CE programs, intent signals)

Content & Enablement: PathFactory, NetLine, Canva, Camtasia, Forecast.ing

Project Management: Monday.com, Confluence (Atlassian)

Data & Enrichment: ZoomInfo (bulk enrichment, intent data)

Digital & Analytics: WordPress, Google Analytics, Sprout Social, Univid

AI & Productivity: ChatGPT, Claude, CoPilot (content production, operational efficiency, scale)

Design & Office: Adobe Illustrator, Microsoft Suite (PowerPoint, Excel, Word, Outlook)

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