I've spent the last 10 years building a marketing infrastructure from zero. Strategy, ops, content, paid media, events, campaigns, analytics, all of it. But my work didn't stop at marketing; I've worn the hats of a BDR, customer success, HR, accounting, and even the cleaning crew. If it needs to work, I'll make it work.
EXPERIENCE
10+ Years
INDUSTRY
B2B SaaS
FOCUS
Marketing Ops
I'm Jenny Lacey. For the last 10 years, I've been the operational backbone of marketing at an enterprise B2B SaaS company—reporting directly to the VP of Marketing, managing everything from the MarTech stack to six-figure event budgets to business continuity planning.
My title has never reflected the breadth of what I do. I've been the person who figures out HubSpot workflows, who rebuilds Salesforce campaign attribution, who manages 6+ industry events a year end-to-end, who edits the videos, who updates the website, who onboards new hires, who writes the documentation for the department, and so much more.
I'm honest, I take criticism well, I see gaps other don't, I have the unique ability to laugh just about everything off, and I'm constantly working to get better.
If I don't know how to do it yet, give me a few days.
"Jenny Lacey is the BCP Liaison and owner or co-owner of 10 of 13 Marketing functions, including critical processes. The department's Full Compliance scores on all RTO/RPO targets reflect her hands-on management of the MarTech stack and recovery readiness."
— From GAINS' 2026 Marketing BIA, authored by Roman Eng, corporate BCP consultant
Full ownership of HubSpot (email, nurture, lead management, scoring, lifecycle stages) and Salesforce (campaign attribution, Hubspot>Salesforce handover\, campaign member tracking). Designed automated cadences, segmentation strategies, and reporting dashboards.
Built and scaled PathFactory infrastructure, including webhook integrations for real-time engagement tracking, content management, and a library of customizable content experience templates used for sales and partner marketing to accelerate pipeline.
Run the entire marketing department's project management on Monday.com—campaigns, events, content calendars, internal requests, analyst relations, creative workflows, and cross-functional rollups. Built campaign templates, maintained 15+ active boards, and created the operational structure the team runs on daily. Update our company Confluence pages with status, reports, and process documentation.
Manage a portfolio of 6+ events annually with budgets exceeding $750K. From contract negotiation and sponsorship tiers to booth logistics, speaker coordination, attendee targeting, and post-event attribution. Events span industry conferences (Gartner, NASCES, NRF), field events, webinars (both internally produced and paid media), and a two-day annual user conference for our customers, partners, and late-stage prospects. Tracking ROI of each event to determine future participation and spend.
Manage paid programs through industry media outlets such as advertisements, webinars, podcasts, sponsorships, etc., ensureing the delivery and quality of lead guarentees in our contracts. Worked with the Director of Demand Generation to manage inbound leads and the sales handoff process. Upload and enrich third-party lead lists into ZoomInfo then to HubSpot/Salesforce, ensure proper account matching, lead scoring, and field completion.
Drive customer marketing programs including review campaigns, case study development, customer speaker coordination for events, and the annual user conference. Manage customer communications for training events and product updates. Coordinated award nominations for customers (i.e. Manufacturer of the Year, Supply Chain Executive of the Year, etc.).
Coordinate content production across case studies, whitepapers, blog posts, video, and thought leadership. Manage content syndication, optimize titles/abstracts for performance, and edit video using Camtasia. Handle creative requests through Monday.com and contractor coordination for design assets as needed. Use Forcast.ing for content optimization and Canva for branding and creative assets.
I maintained the company website from 2016-2024: SEO, landing pages, resource updates, form integration to Pardot and subsequently HubSpot, Google Analytics, and more. Since we brought in an agency in 2024, I am the main contact to coordinate with updates with external designers and developers (while still handling "quick" edits myself).
Built customer wins slides organized by solution and competitors displaced, converted competitive matrices to editable formats, developed sales onboarding materials covering the full MarTech stack, brand standards, and team workflows. Managed new hire marketing introduction sessions.
Coordinate analyst RFI responses (Gartner, Quadrant Knowledge Solutions SPARK Matrix, Nucleus Research), manage Gartner Peer Insights review campaigns, support industry award submissions, and maintain industry organization memberships and profiles. Wrote and released all press relesease from 2016-2020.
HubSpot
Marketing Automation & CRM
★ HubSpot and HubSpot Marketing Hub Certification
Salesforce
CRM & Campaign Attribution
Monday.com
Project Management with AI
★ Multiple badges; willing to test for certifications
Pathfactory
Content Experiences
DreamData
Customer Journey Mapping & Attribution
6Sense
ABM & Intent Data
★ Administrator Certification
Wordpress
CMS & Website
Forecast.ing
Content Optimization & SEO
Camtasia
Video editing
Canva
Creative & Design
Univid
Webinars
ZoomInfo
Data Enrichment & Intent Data
Sprout Social
Social Media Scheduling
Pardot
CRM - replaced with Hubspot
★ Pardot Lightning App Certification
Confluence
Documentation & Wiki
Google Analytics
Web Analytics
ChatGPT & Claude
AI assist for brainstorming, content, efficiency, & scale
Miscrosoft Suite
PowerPoint, Excel, Word, Outlook, etc.
Adobe Illustrator
Graphic Design
More TBD
I'm always ready & willing to learn new tools
I believe marketing operations is the most undervalued discipline in B2B. Without clean data, working automations, and thoughtful execution, strategy is just a slide deck. I'm the person who makes the strategy actually happen, and who figures out fixes as needed.
I don't wait for someone to hand me a playbook. When something needs to happen and nobody knows how, that's usually when I end up owning it. Video editing? Learned it. Salesforce campaign architecture? Built it from scratch. Data integration? Researched it. BCP documentation? Helped get it on paper for the department.
I take feedback in stride. I want to know what didn’t work and why, then I document it so it actually improves the next time around. I’m not attached to how something gets done, I care that it works. If there’s a better way, I want to find it.